The Greenwashing Trail
From misleading claims to criminal charges.
Begin →Editor’s Recommended Path
New to climate finance? Start here.
A curated path through the cases, concepts, and turning points that explain how climate became the defining financial story of our time. Eleven articles, no prior knowledge needed.
The Path
11 ARTICLES
- 01 Case Study PG&E Bankruptcy A utility worth $30 billion went bankrupt because of wildfires. Start here to understand why climate change is now a financial crisis, not just an environmental one.
- 02 Concept Climate Finance What is this field, and why does money matter in the climate story? The foundation everything else builds on.
- 03 Concept The 1.5°C Threshold The number that defines the stakes. Understanding why every decimal point matters changes how you read every story that follows.
- 04 Concept Physical Risks The first way climate threatens financial assets: direct physical damage from extreme weather, flooding, and a changing climate.
- 05 Concept Transition Risks The second way: policy changes, technology shifts, and market pressure make entire asset classes uneconomic almost overnight.
- 06 Actor Mark Carney and the Tragedy of the Horizon The 2015 speech that moved climate risk from an environmental concern to a mainstream financial obligation.
- 07 Case Study HSBC Greenwashing How a major bank responded to climate pressure with a poster campaign — and got banned by the advertising regulator for it.
- 08 Concept Greenwashing What it is, why it proliferated, and why it is now regulated across advertising, investment products, and corporate disclosure.
- 09 Framework TCFD The framework that made climate disclosure mainstream, and the template for almost every disclosure standard that followed.
- 10 Case Study Engine No. 1 vs ExxonMobil How a $40 million stake took on the world's largest oil company — and won three board seats by persuading the institutions that couldn't sell.
- 11 Case Study Seychelles Blue Bond What good climate finance looks like in practice: a small island state pioneering an instrument the world is still learning from.